On the threshold of the XXIst century, the success, or at least the commercial success, keeps on being equal of difficult for the artists, and the efforts of patron and institutions are insufficient. This difficulty of the young people for getting in the circuit of his companions can suggest a brilliant managerial idea to the fans of the art who should want to establish their own business: to mount a property development company of art for creative young people. The principal activity would center on offering the first opportunity to those young painters or sculptors to exhibit in the commercial circuit. Finally, his work would be that of intermediary between artists and galleries, the channel most next to the buyers of the work.

REASONABLE INVESTMENT

Although the quantity to mount a business of these characteristics is not excessive, the essential investment will have to measure it in the time and in the commercial effort dedicated to the promotion of his clients. Therefore, the management of a property development company of art is an initiative especially indicated for those persons who have certain formation or knowledge in Fine arts or who, for love or personal relations, have facility to enter on the market

If it is ready to triumph at all costs like promoter of young promises, it must be very critical and selective at the time of accepting and including in the offer of his client. Think that there him can rain the requests of painters or sculptors who request, but that only it is convenient for him to be employed with those at whose talent trusts.

To obtain an attractive catalog for the gallery owners is not a simple task. Do not forget that the works of his clients will turn into his goods and the quality will transform in his principal weapon to be established like intermediary and to open the doors of the market to him.

It is fundamental that is well informed and documented on the new painters or new sculptors who mark the differences. The artists who want to spend to be professionals are grateful for any type of support and hardly it will find denials to take part in his project.

The exhibitions or the meetings with understood in the matter can always be used like formula of reception of new talents. If it realizes a good intermediation work, the mouth will run to mouth like the froth and they will be the proper applicants to painters those who request his services. In principle, it will be able to initiate the contacts with three or four authors.

PUBLIC RELATIONS

Along with the work of the artists, the human team is one of the principal assets on which the good march of the property development company depends. The public relations are fundamental to promote the artists. It is a question of establishing agreements with galleries, rooms of art, institutions or foundations ready to transfer his space for exhibitions without any cost or at an accessible price. The activity of the property development company will not limit itself to the organization of the sample. So that the buying potentials approach up to the exhibition and the commercial success is obtained, it will have to complement the exhibition with the diffusion across the mass media listed of invitations, edition of catalogs, etc.

If it develops to the maximum his skills as public relations, it will be able to obtain sponsors so that they face to the rest of the expenses generated by the organization of the exhibition.

The agreements with galleries and sponsors will allow him to give his intermediation services free. His source of income will be a percentage for the sale of the works, which can range between 10 % and 40 %.

As promoter of young artists, will not need to carry a big investment in infrastructures out. He will only need a small office equipped with computer, fax and phone that serves to him as center of management.

If we add to the conditioning of the office the material of office, the stationery, the deposit and the rent of the first month, the initial investment will not exceed the million pesetas. Also, it is essential that it is provided with a maneuver fund of between 6.000 and 9.000 euros to face to the expenses that are arising until his activity generates income.

If during the first exercise the set of his artists achieves a few sales of approximately 120.000 euros, it will be able to be covering expenses and amortize the initial investment.