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We cheer up the artists whom similar experiences denounce publicly to here exhibited and whom they exchange information, because all this, in the short term, will redound to its own benefit and, later, to a sanitation of the market.


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PSEUDOGALLERIES: THE ARTIST ALWAYS LOSES

l number of art galleries that only are of name overcomes fully to that of the authentic galleries. His activity organizes concerning collective or individual exhibitions previous payment on the part of the artist. The tariffs change according to the type of the room of exhibition, the quality of the catalog that wants to be edited or the duration of the sample.

So far, if the artist accepts these conditions to be able to show his work, it is necessary to say nothing on this matter. Both parts come to an agreement and the exhibition is celebrated according to the employed thing.



DECEITFUL OFFERS

Nevertheless, at this market level the deceitful offers proliferate on the part of pseudogalleries and it happens very often that, with the decoy of exhibiting in an excellent sample or taking part in an international fair, they offer to the artist the "only opportunity" in exchange for contributing "only" a quantity in the "expenses of participation".

There are great the artists who end up by being cheated in his good faith of exhibiting. In the beginning, it is promised them to introduce in specializing circles, to manage the individualized promotion of his work, to give them wide diffusion in mass media or the participation in projects of future, between other things. The reality is that they do not achieve any interest in his pictures or sculptures, they have headaches so that one returns them the work and, in more than one occasion, they lose his work or do not receive the sold. Of course, the only thing of what if they can be sure is of paying in advance,

The question is that it always goes out losing the artist. It puts the work and the money. The money loses it and the work not always recovers it complete or in perfect conditions.


WHY TO EXHIBIT?

Then why to exhibit?. Because it is a need inherent in the creator to show his art. It is necessary to exhibit and there must be a mutual confidence between artist and gallery owner. At least, these must be the laws of the game: to come to an agreement and to fulfill it on both parts, because so much one like other are essential agents of the market of art.

What is not of receipt is that the conditions to be able to exhibit are excessive. That cost to the artist the money and his work; in return, only of adding in the record a gallery or one more line.

The persons in charge of these galleries or artistic events have not anything in common with what means the assignment of the authentic director of gallery. But they are evident, hurt very much and create suspicion. They need the artists to be supported. It would be necessary to make to cover the information between the union, because if there is no work that to show, they have no "business".


TO DENOUNCE IT PUBLICLY

At present, most of the artists have access to Internet and this way can be a marvelous tool to avoid to accept offers about that, for ignorance, as soon as the exhibition was celebrated it is necessary to be sorry. It is alone a question of obtaining information, of confirming experiences and of deciding consequently.

We cheer up the artists whom similar experiences denounce publicly to here exhibited and whom they exchange information, because all this, in the short term, will redound to its own benefit and, later, to a sanitation of the market.

To collaborate in denouncing it us can be to all a beneficial one.

Robert Vico / Art and Market
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